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Research papers
Market potential
Deregulation is creating competition in the communications industry, allowing telephone service providers, media companies and other firms to offer everything from local telephone services to video-on-demand. Businesses are especially being targeted...
Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Steven H. Cohen, Donald A. Anderson, Jill Hesser
June 15, 1996
Research papers
Beyond customer satisfaction
This paper outlines the development of a customer loyalty programme for the residential customers of the major supplier of telecommunications services in New Zealand. The paper considers the business environment and context that prompted the...
Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Kate Waterhouse, Malcolm Law
June 15, 1996
Research papers
Justifying our advertising budgets
Two views of paid-for advertising are compared. One is commonly held but unachievable. The other is more realistic. The main aim of advertising is commonly thought to be growth, but this seldom occurs. The more realistic goal is brand maintenance in...
Catalogue: Seminar 1996: The Big Brand Challenge
Authors: Andrew S. C. Ehrenberg, Neil R. Barnard, John Scriven
June 15, 1996
Research papers
How customer satisfaction research has been integrated in the operations of a service company
The paper gives en overview of the importance of integrate the results from customer satisfaction research in the day to day operations. In the paper it is given a short description of the company - the Swedish Farmers Relief Service Corporation -...
Catalogue: Seminar 1996: European Agri-Business Under Pressure
Author: Sven Holmstrom
February 1, 1996
Research papers
Travelling so fast, they can't stop for research?
This paper is subdivided into three sections. In the first section, which provides a historical overview of organizational structures through time, the advantages and disadvantages of the various models will be discussed and used to provide an...
Catalogue: ESOMAR Congress 1995: Making The Decision
Authors: Richard L.P. Hugen, Mariette M. Meulman
Company: IPM Research & Advies
September 1, 1995
Research papers
The role of research in Japan's post-bubble era
This paper sets out to show how market research is seen by the major research buyers and users in Japan. It starts out by underlining the status of market research in Japan within the overall business context and explaining the background to this....
Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000
Authors: David McCallum, Paul H. Hasegawa
June 15, 1995
Research papers
Solutions to management problems
This paper will show that qualitative research methods can contribute to an increased effectiveness of traditional market research and can offer a solution to a variety of management problems related to the development and implementation of a (new)...
Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: Julie Visser
Company: NIPO
September 1, 1994
Research papers
